Destination campaigns that transport audiences across Europe, Middle East, and Africa.

Marriott Bonvoy is Marriott International's loyalty programme, rewarding members with stays, upgrades and experiences across one of the world's largest hotel portfolios. The campaign set out to transport audiences to desirable destinations across Europe, the Middle East and Africa, spotlighting the brand's presence in those regions through aspirational storytelling.

The brief called for premium static and motion content that aligned with an evolving brand direction - editorial and aspirational in feel, 
yet consistent, adaptable and produced efficiently at volume 
across platforms, formats and markets.

I created the campaign's social ads, posts, email marketing and a range of digital and print collateral, owning the creative end-to-end, from asset selection and image sourcing through to final delivery. 
I edited the video content myself, curating footage and audio, evolving the creative direction and shaping each edit through considered timing to keep the work premium and on-brand for 
social. A modular production system enabled the global rollout 
while maintaining a cohesive visual identity across every format.